When flyer distribution won’t work: 5 common mistakes to avoid
Everyone makes mistakes — we’re human, after all. But some mistakes are made by others so you can sidestep them and save your money (and your time!). A big “thank you” to the mistake makers.
Mistakes are how we learn and better our future marketing practices, so making small ones is ok, but stay away from whopping mistakes like the five we’re sharing below. We see them time and time again, so trust us, we’re speaking from experience when we say — stay well away from them.
Let’s dive in.
Mistake #1: Putting too much text on your flyer
We’re all familiar with the saying “less is more”, and it’s particularly true when it comes to leaflet marketing. You need clear, crisp messaging. You want your audience to take one look at your flyer and know what it is they’re reading and what the call-to-action is. Just because there’s blank space doesn’t mean you need to fill it.
Use the ‘marketing rule of three’ principle to make sure you don’t waffle on and get off-piste with your audience. Try and make your point concisely (in three points). Think about your core offer, and make the action you want your audience to take superbly clear from the off.
Mistake #2: Not using software that can track brand ambassadors
Brand ambassadors are the people who are interacting with your audience and spreading the word about your brand through flyer distribution. Alongside the design of your flyer, brand ambassadors are crucial to the success of your campaign. Finding a distribution partner who can track and reduce the chance of employees binning flyers or finding loopholes when they’re working is a must.
At Oppizi, transparency is important to us — and, perhaps unsurprisingly, it’s also important to our clients. That’s why transparency is at the heart of our software. Our operation team members can live chat with brand ambassadors to make sure they’re doing the best job possible for your campaign. Our software also enables us to GPS track all ambassador locations and monitor check-in times and log off times — making sure you’re getting more bang for your buck.
Mistake #3: Poor quality proofreading
When you’re finalising your flyer design, get someone outside of your organisation to proofread it for you. Imagine pressing print on your design only to find out you’d spelt ‘and’ without the ‘n’? Pretty embarrassing, right? Your company needs to make this great first impression we’ve already spoken about, and common spelling errors or punctuation fails aren’t going to stand you in good stead.
Mistake #4: Going massive on your first run
Just like with any new marketing channel, you’ll want to dip your toe into the waters of flyer distribution before going full throttle. The good news is that it’s pretty difficult to waste lots of money with leaflet marketing, particularly when you use a distribution platform like Oppizi.
Managing your campaign this way is budget-friendly because you can press pause, stop and go with the flick of a switch. Which means you’re completely in control. But we advise starting off small, so you don’t plunge all your marketing budget into a brand new campaign — it’s like all marketing tactics, trial, error and repeat.
Mistake #5: Not measuring distribution
Many people are under the impression that flyer distribution is immeasurable, but that isn’t the case. At Oppizi, we can help you measure reach, conversion, cost per acquisition and more. Our technology is smart, and it’ll give you the insights you need to inform future campaigns with confidence.
Don’t just take our word for it:
"Over the years, Oppizi managed to reduce our offline CPA by 70% becoming one of our most important acquisition channels in the UK."
Mathilde Robelin, Head of Marketing @ Getaround — read the case study.
Curious to see how Oppizi works? Book a short demo, and let us talk you through it step by step.