ClassPass joined with Oppizi to maximize brand awareness

Classpass teamed with Oppizi in 5 major cities across Australia

The Results

First-time users acquired via oppizi
People reached
Flyers distributed

Classpass’ objective was to maximize the efficiency of Oppizi’s offline marketing channel by increasing membership on their app, expand brand awareness, and obtain substantial growth.

Classpass partnered with Oppizi and got a conversion rate of 1.25% and a cost per acquisition under $35.

Oppizi was in charge of building the strategy in coordination with the client, but also gave recommendations on the formats and best practices. By partnering with Oppizi over a four week campaign across Australia, the United Kingdom, and New Zealand, Classpass gained over 350 new customers.

The Oppizi team had a great understanding of our product-market fit and the lay of the land, scheduling effective days and times in all the right spots.

Allie Mairs, Country Manager ANZ @ ClassPass

Classpass flyer distribution