FREE NOW was looking to leverage more on reaching out to people at strategic times and places. They believed in flyering and wanted themselves to be known using face-to-face interactions. The goal was brand awareness, acquisition and new launch and the message to be repeated in line with the 360 degree marketing plan.
The Backstory - How Oppizi's flyering strategy kicked off
The mobility industry is a very competitive market, and FREE NOW needed to acquire customers quickly and efficiently. Upon launching the campaign, Oppizi worked closely with the client to surpass the goals set for the campaign and to establish an efficient customer acquisition solution.
FREE NOW partnered with Oppizi for their Flyer Distribution campaign to drive customer acquisition across France.
By using Oppizi’s online-to-offline marketing solutions, they were not only able to easily convert customers but also to substantially increase their brand awareness .
Scaling & Operations:
Once FREE NOW shared the pitch, the Oppizi team managed everything, cutting out the need for the client to make themselves available to brief the BAs or dispatch the outfits. Oppizi took care of every aspect of logistics and operations. Oppizi offered them dashboards that had comprehensive data by time and location and the degree of detail to analyse, forecast and make decisions that were seamlessly easy and hassle-free.
What was most impressive to them was the consulting aspect and the flexibility of the campaign -the team at Oppizi was prompt and available for any queries, advised on missions, locations, printing, etc.. The progress of the campaign and communication were effortless.
Outcome - Uplift in CPA and Reach
In Lea's words: "We turn to Oppizi for volume, the logistical aspect is very interesting with Oppizi. We use other agencies for other small specific events (festivals)".
Oppizi's tech-powered tracking & coding system helped FREE NOW successfully convert a significant amount of F2F customers to their ridership and substantially increased the customer base in different cities in France.
Adaptability and speed are the cornerstones; thanks to Oppizi's real-time monitoring of performance and the ability to reprint flyers quickly to extend the campaign, the Freenow team could make the campaign a success and smash their initial goals. Plus it was gratifying for them not to have to worry about managing the ambassadors before and during the missions. The regular exchanges with the Oppizi team also contributed to making the process seamless.
"We turn to Oppizi for volume, the logistical aspect is very interesting with Oppizi. We use other agencies for other small specific events (festivals)".
Léa Belledent, MARKETING MANAGER, FREE NOW