Getaround uses Oppizi for offline acquisitions

Getaround combines online marketing with flyer distribution to get more customers

The Results

3K+
First-time users acquired via oppizi
14M
People reached
2.2M
Flyers distributed

Thanks to Oppizi’s experience working with companies like Airtasker and Helpling, we knew that mass flyering and letterbox distribution were not viable options. In cities like London, the vast majority of the inhabitants do not own a vehicle, so we had to be creative in our approach when targeting the right customer. Oppizi was able to solve this problem and the campaign resulted in 3,000 newly acquired customers.

Oppizi helped Getaround attract new customers to their peer-to-peer marketplace.

Oppizi conceptualised the following strategy: Hang flyers on door handles of  parked cars as the most effective way to be certain to target car owners. After some iterations, Oppizi designed a unique and tailor-made flyer that was printable and trackable with unique codes and designed to be hung on car door handles.  

Over the years, Oppizi managed to reduce our offline CPA by 70% becoming one of our most important acquisition channels in the UK.

Mathilde Robelin, Head of Marketing @ Getaround

 

Getaround flyer distribution