FoodChériFounded in 2015 in Paris, FoodChéri delivers healthy ready meals that are nutritionally balanced and great for the planet. They encourage a more conscious way of eating, one nourishing homemade meal at a time. FoodChéri moved from cumbersome in-house campaign management to working with Oppizi to scale faster and save time and money.
Call for growth
After a disappointing experience with in-house flyer distribution, the FoodChéri acquisition team was keen to give the channel another go to grow its visibility, sales, and customer base, granted the campaigns could be ultra-targeted, executed seamlessly, and quickly scalable. FoodChéri opted to work with Oppizi to fulfill their goals. The objective was clear: to increase sales and visibility in specific locations and introduce new B2B and B2C customers.
FoodChéri turned to Oppizi in the hope of saving time, improving printing quality, and having closer monitoring of Brand Ambassadors. But most of all, they were keen to try out our technology, benefit from suggestions from our experts, and access a user-friendly tracking interface. Further, the team at FoodChéri found it particularly helpful to mix their own market insights and sales data with the knowledge of Oppizi’s Operation teams.
In the first year of the collaboration (2019), 10% of the new customers could be attributed to flyering. In 2020, it amounted to 4.5% despite the limitations resulting from COVID-19.
The scale across 7 French cities happened rapidly; within six months, the number of flyers distributed increased by +140%. Scaling fast but without hurting return on investment (ROI) was vital. Moreover, the cost per acquisition (CPA) remained low throughout the rollout of each campaign, with a consistent conversion rate ranging between 0.3% and 1.7% depending on the audience nature (B2B or B2C) and the amount of the promo offer.
Cost per Acquisition