September 2023: Marketing Twists and Trends!

We’re thrilled to bring you the latest news and updates from the marketing world. In September’s edition, we’ll discuss all things Google, X, and flyer marketing. Plus, we’ll dive into the exciting rise of influencer marketing with insights from the Influencer Marketing Benchmark Report 2023.

Google’s August 2023 core algorithm update

The search engine giant Google has rolled out its much-anticipated August 2023 core algorithm update. This update, the second of the year, aims to enhance the company’s algorithm and improve search results for users worldwide. But what does this mean for your business? Well, it can significantly impact where your web pages rank.

In light of this update, Google has provided valuable advice for websites experiencing a drop in performance. While temporary dips are expected, permanent declines can be remedied by creating high-quality content that provides value to consumers. This underscores the search engine’s continued emphasis on delivering relevant and valuable information to its users. 

For more detailed information on the recent update and its potential implications for your website’s visibility, make sure to check out Search Engine Land’s comprehensive article!

Google’s new AI-powered ad campaigns

Artificial intelligence has taken the world by storm, and recently, Google has decided to dip into the evolving technology. Google Ads is now home to two AI-powered solutions: Demand Gen and Video View campaigns. These tools have been designed to bolster connections between consumers and companies more effectively.

The latest updates to Google Ads’ AI campaigns include a range of new features that are designed to help businesses create ads that are better targeted to their audience. These new features include tailored creatives, which are matched with lookalike segments based on audience lists. The ad construction process has also been simplified, and there are enhanced engagement metrics available across various viewing formats.

Indeed, Google Ads’ new AI-driven solutions will provide businesses with valuable insights into their campaigns’ performance, empowering them to make informed decisions. Learn more here.

Ad exposure is on the rise

In 2007, marketing firm Yankelovich estimated that consumers viewed approximately 5,000 ads daily, and after surveying 4,110 people, half said advertising was “out of control.” Ad exposure has nearly doubled since then, with figures showing that in 2023, people view up to 10,000 ads per day. 

Technology is, of course, to blame for this dramatic increase. Digital advertising has become the dominant marketing tool, and it’s showing no signs of slowing down. For instance, Google has grown its advertising revenue every year for the past 19 years and made over $134 billion in 2019 alone just from advertising. So, as profits rise, it’s safe to assume that ad exposure will continue to increase. 

Will the oversaturation of advertising lead to consumer fatigue? Will AdBlock find a way into the physical world? Find the answer to these questions over on Lunio!

X (formerly Twitter) lifts ban on political advertisements

In a bold move, X, formerly known as Twitter, has lifted its ban on political ads. This decision marks a stark departure from the platform’s previous stance under the leadership of ex-CEO Jack Dorsey, who had declared, “We believe political message reach should be earned, not bought.”

The shift in policy comes after Elon Musk’s takeover, with a stated commitment to “free speech.” While the announcement aligns with promises made in January, some sources believe declining U.S. ad sales may have driven this change.

For a more in-depth look at this development, read the full article on TechCrunch.

13 stats that show the effectiveness of flyer marketing 

In an era dominated by digital marketing, the power of offline strategies should not be underestimated. Flyer distribution remains a highly effective means of reaching your target audience, as not only is it accessible, but it also offers impressive returns on your investment!

One of our latest blog posts, 13 stats that show the effectiveness of flyer marketing, is home to all the essential information that will help you make informed decisions about the future of your offline marketing strategy. Don’t miss out on this opportunity to explore the full potential of flyer distribution; check out the full article today.

The rise of influencer marketing

Influencers – they’re all over social media. As a result, influencer marketing has become an increasingly popular strategy. Indeed, the Influencer Marketing Benchmark Report 2023 has unveiled some exciting insights into influencer marketing. The explosive report, which features opinions and thoughts from over 3,500 marketing organizations, sheds light on the significant upward trend. 

Did you know that while most brands spend less than $50k on influencer marketing, more than 11% spend over $500k? Or that TikTok is the most commonly used platform for brands engaging in influencer marketing? These are only two of the numerous fascinating details within the document.

You can find more data and information within the full report, available on Influencer Marketing Hub’s website here. 

Surprising influencer marketing statistics

Influencer marketing isn’t going anywhere. As such, the Digital Marketing Institute has released 20 surprising statistics about the current state of influencer marketing. Interest in influencer marketing has only increased over the past few years, and consequently, the need for a well-rounded influencer marketing strategy has also grown.

People are now more likely to turn to social media influencers for guidance when purchasing products – they are deemed more trustworthy than traditional advertising methods. The Digital Marketing Institute goes so far as to say that 86% of women use social media for purchasing advice and that up to 49% of consumers depend on influencer recommendations. 

Unsurprisingly, influencer marketing has helped businesses to reach new audiences, with 51% stating that it has helped them to acquire better customers. So, to establish your new influencer marketing strategy or enhance your preexisting one, head over to the Digital Marketing Institute’s website and explore their data.

Join us again next month for another round of news and updates, where we’ll continue to provide you with the latest insights to keep your business thriving in the ever-changing marketing sphere.