How much does a U.K. flyer distribution campaign cost with Oppizi?

Money makes the world go round, which is why we believe in complete transparency in terms of our pricing. Indeed, making an informed decision about who your offline marketing service provider should be is essential; hence, this blog will provide detailed information about how our leaflet distribution service prices at Oppizi are calculated for the United Kingdom.

We’ll cover everything from printing costs to our unique brand ambassador bonuses. So, buckle up as we take you through Oppizi’s prices!

The price of hand to hand missions

Hand to hand flyering refers to distributing flyers or leaflets by physically handing them out to individuals in high-traffic areas, such as parks, high streets, or at events. This type of promotion and marketing material is a great way to reach many people quickly and efficiently.

With Oppizi, you can expect to pay around £80 for a hand to hand mission. A campaign consists of at minimum ten missions, with these missions lasting for three hours. Over the course of a mission, our expert brand ambassadors will distribute between 500-600 flyers, with the quantity depending on the size and setting of your campaign. 

How much does door to door leaflet distribution cost?

Door to door flyering is a method of leaflet distribution that involves going from one house to another and posting promotional materials by hand. Perfect for targeting specific locations or demographics, door to door flyer distribution is an effective way to generate local buzz and interest.  

Door-to-Door missions cost £80 per mission, with a mission consisting of 800 flyers. Our distributors spend up to three hours on a mission in order to hand out the assigned amount of leaflets in a designated area. 

What factors determine the cost of your campaign?

The cost of leaflet distribution with Oppizi depends on several variables, such as location, distribution strategy, and campaign size. Our campaigns are entirely bespoke, meaning no two campaigns cost the same amount. Therefore, any numbers featured within this section should serve as a general guide rather than as exact costs. 

Planning and design

Planning your campaign doesn’t have to be confusing, time-consuming, or complicated. With Oppizi, you’ll receive end-to-end support throughout the planning process, meaning that we’ll help you to create leaflet distribution guaranteed to reach your goals. We’ll provide you with expert advice and industry-specific data so you can make the right decisions for your campaign. 

However, whilst we cover many things at Oppizi, we do not offer design or copywriting services, and you will either have to outsource services or use your team members. Of course, the choice you make will have an impact on the total cost of your campaign. 

Printing and production

We endeavor to make the production process as smooth as possible. You don’t have to worry about who will print your flyers or how they’ll be printed, as we’ll organize this for you. The costs associated with printing encompass three main areas: production, storage, and packing and distribution. 

Typically, printing costs between £0.07 – £0.15 per flyer, but this can vary greatly depending on the type of material you use, the GSM (thickness of the material), and the size of your flyer. The more leaflets you print, the lower the cost per unit; therefore, it’s also important to consider quantity.

The weight and size of your flyer can significantly impact the overall prices. Most leaflets clock in at A5, so choosing a larger size increases prices. This also goes for weight – also known as GSM – as an A5 leaflet could weigh between 100-300 GSM, with the heavier weights having the potential to increase the leaflet distribution price by up to 20%.

Brand Ambassador bonus

Unlike other flyer distribution companies, we offer a unique bonus to our brand ambassadors, as we have found that financial incentives increase motivation and productivity. 

This rise in productivity has been studied for decades by various institutions; one study published in the International Journal of Productivity and Performance Management found that productivity was enhanced to 15 per cent in the first six months when financial incentives were implemented. Indeed, by supplying brand ambassadors with incentives, you’ll see better results for your campaign. 

We’d usually recommend a bonus of £2 per conversion for the average campaign, meaning when people sign up for your services, download an app, or place an order, your brand ambassadors receive a bonus. However, we are capable of producing bespoke numbers. Based on your campaign’s size and your target sector, we will forecast a conversion rate and use that to calculate the best bonus budget.

How does Oppizi guarantee value for money?

Oppizi is home to a solution that cannot be found anywhere else – which is why Oppizi is trusted by over 200 prestigious brands worldwide! 

Our mission

We have introduced leaflet distribution to the 21st century, pairing it with cutting-edge technology and automated processes that simplify flyering across three channels: door to door, hand to hand, and direct mail. In essence, in a saturated digital landscape, you should be able to connect with your customers in a tactile and tangible way. 

Work with our team or use Self-Serve

What’s more, you can either work with our team of experts or utilize Oppizi Self-Serve to create your ideal leaflet distribution campaign. Both options offer abundant benefits, including complete control over your solution, running nationwide and international campaigns, and reaching untapped markets. 

Track, manage, and optimize your flyer delivery

Monitor and track your campaigns from anywhere in the world with our one-of-a-kind dashboard. With just the tap of a button, you can track 14 critical KPIs, including cost per acquisition (CPA) and return on investment (ROI), and see how your metrics measure up to the industry averages. Moreover, when your leaflet distribution is in action, you can view it in real-time. That’s right; you’ll be able to follow the movements of the brand ambassadors!

Conclusion

Whilst Oppizi’s rates are higher than others in the industry, we aim to offer greater value for money. Our solutions are built to benefit our clients, and every one of our campaigns is tailor-made, as we understand that no two brands are the same. Transparency, innovation, and success are our main priorities, meaning you’ll see results every time. 

Join us!

We have established ourselves as leaders in the flyer distribution world, beginning our leaflet distribution services in 2014. In the U.K., we have produced a wealth of successful leaflet campaigns, with brands of all sizes coming to us to advertise their services.

So why not start your Oppizi journey today? Maximize your return on investment, meet your target customers, and deliver leaflets with ease!

Amelia Walker

Author

Hey there! I'm a copywriter who loves to write about all things ethical, sustainable, and effective in the world of marketing. My goal is to help businesses like yours promote their products or services in a way that's responsible, sustainable, and, most importantly, effective.