How much does a trackable flyer campaign cost in Australia?

In today’s digital age, flyers may seem like an outdated marketing tool, but they still hold an important place in many marketing strategies. However, you may be concerned about the distribution cost when using flyers. With so many factors affecting the price, it can be challenging to determine the most cost-effective approach for your business. 

At Oppizi, we strive to be completely transparent about our prices, so we have created this blog. So, join us as we guide you through your options and break down flyer distribution costs at Oppizi!

The flyer distribution channels at Oppizi

Oppizi is home to several flyer distribution channels – let’s explore them together.

Hand to hand flyer distribution

Hand to hand flyer distribution is one of the most common forms of flyering as it reaches a broad audience with minimal effort. Unlike online marketing, hand to hand flyers provide the opportunity for your business to meet clients face-to-face – with flyer distribution, you won’t need to worry about ad blockers!

At Oppizi, we aim to offer a fairly-priced service; therefore, a hand to hand mission costs approximately $120. Depending on the selected city, a mission consists of 300 – 550 flyers distributed over three hours by our professional brand ambassadors. 

Door to door flyering

The standard price of a door to door mission at Oppizi is $120; for this price, you will receive a flyer distribution mission guided by our experts and unique tracking system. We’ve made door to door distribution simple!

Our brand ambassadors will distribute 300 – 700 flyers for your business, representing you with passion and integrity for three hours. Henceforth, the overall cost of a door to door flyer distribution campaign is determined by the following:

  • The number of missions
  • The amount of flyers distributed
  • The location
  • Any additional costs

Direct mail drops

Direct mail differs significantly from the aforementioned forms of distribution. Rather than using a brand ambassador to distribute flyers, your flyers will be delivered by the local postal service, which has consistently proved effective. 

However, the cost of direct mail also varies greatly from hand to hand and door to door, as the price depends on the volumes of marketing collateral being distributed and the geography of the distribution. Prices differ between rural and urban distribution, so your preferred location should be considered when choosing this flyer distribution form. 

Additional costs

When investing in an offline marketing campaign, there are several additional costs that you need to be aware of. Whilst we cannot offer exact prices for these elements – as they depend entirely on your campaign – you will be informed throughout the planning process, so everything is within your budget.

Producing and printing your flyers

We work hard to ensure that the production process runs without a hitch. As such, we arrange printing your flyers, so you can trust that they will be high quality. In production, printing, storage, packing, and distribution are the main areas where expenses are incurred. 

On the other hand, this means that you don’t have to outsource a printing service. With Oppizi, you’ll receive a sustainable printing service that uses carbon-neutral printing, and your flyers will be perfect every time. 

When printing, it’s vital to consider the size of your flyers, as a higher GSM (weight) increases the price. For example, an A5 leaflet can weigh between 100 – 300 GSM, with heavier weights increasing the cost by up to 20%.

Brand Ambassador incentive 

Oppizi outstrips its competition. We keep our brand ambassadors motivated with financial incentives, as unlike other flyer distribution companies, we believe that bonuses increase efficiency. 

Whilst this is an optional cost, it offers an abundance of tangible benefits. Your brand ambassadors will be much more likely to connect with your audience and generate results when they have a solid reason to; with every conversion, they’ll receive a monetary reward. 

We’ll determine the perfect brand ambassador incentive by forecasting a conversion rate for your campaign, and based on this number, we’ll identify a fair bonus.

How we generate value for money

We sit around the medium price point for flyering companies; however, clients gain a premium service with Oppizi. 

We provide complete transparency behind each of our campaigns, as you can monitor metrics such as engagement rates, CVR, CPS, GPS tracking, geo-performance, AB testing and more on our one-of-a-kind platform.

Further, we offer an end-to-end service for our clients, advising on best practices backed by our internal data. Our dedicated operations team optimizes your campaigns to boost the results and increase return on investment.

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Try Oppizi today!

Working with Oppizi is a treat – we offer an unbeatable service that guarantees results. Henceforth, if you want to take your business to new heights, transform your marketing strategy, or meet a new audience, you should try flyer distribution. It’s simple, tried and tested, and memorable. 

Flyer distribution certainly has a place in the 21st century, so don’t miss out – try it today!

Shelly Parker

Author