The genesis of the relationship :
After launching in Australia, Jimmy Brings were seeking new, efficient & innovative ways to drive Brand Awareness to :
- their products
- their campaigns across multiple cities and suburbs across the country.
The Jimmy Brings team began exploring offline marketing distribution but were not convinced by the efficiency and quality of work. They needed a trusted, reliable supplier who could offer scalability and a methodical approach to offline marketing distribution. Upon being introduced to Oppizi, they found themselves impressed by the technologically advanced and reliable user-friendly interface Oppizi had presented, with the option to track CVR, Engagement Rate, CPS, GPS, and more, all while increasing Brand Awareness.
As Jamie states, "working with Oppizi has allowed Jimmy Brings to continue reaching new audiences at scale. The tracking of the distributors is second to none".
Scaling the operations
Following thorough discussions with Jimmy Brings about its Customer Acquisition & Brand Awareness goals - the team decided to choose one of the best performing offline channels : Door to Door Drops.
Jimmy Brings launched their first campaign with Oppizi back in July 2020, trialling distribution in Sydney, NSW. The success of the operations and results from the initial campaign triggered an expansion to nationwide collaboration between Oppizi and Jimmy Brings, supporting their growth and acquisition targets - while working collaboratively as a team.
By closely working together, Oppizi was able to internalize and understand Jimmy Brings goals, while advising on strategy & feasibility where appropriate. Oppizi's user-friendly platform provides total transparency behind the campaign, with Jimmy Brings having full access to the data and tracking - allowing the team to observe the rapid growth and achievements.
Delivering insightful results
Thanks to Oppizi expertise, the Jimmy Brings team managed to:
- increase their overall brand awareness by 66%
- distributing more than 873,500 magnets & flyers
During this time, Jimmy Brings acquired approximately +1,600 new customers across all their markets.
Jamie and the team have praised and acknowledged the digitalization of this offline channel, and the way Oppizi's product has allowed for offline marketing to be as flexible as online. The efficiency, scalability and fluidity of operations have allowed Jimmy Brings to continue to grow at a rapid rate by reaching new customers and territories - offering their fantastic product to Australians nationwide.
Scaling its offline presence to support its growth, the Jimmy Brings team was looking for a reliable and transparent partner.
Oppizi became Jimmy Brings offline partner for its door-to-door drops across Australia in 2020 & 2021, delivering more than 875,000 magnets & flyers since then.
Brand Awareness increased by 66% and helped acquire more than 1,600 new customers.