DiDi penetrated the Australian Transport market.
DiDi used flyer distribution to acquire over 165,000 customers
After launching in Australia, DiDi needed to infiltrate the market against the other leading ride share brands. As a lesser known company, DiDi sought to increase brand awareness while capturing a portion of the market and establishing themselves in Australia.
DiDi partnered with Oppizi for a Flyer Distribution campaign to drive customer acquisition bringing over 165,000 new customers across five cities.
The transportation industry is a very competitive market and DiDi needed to acquire customers in a fast and efficient way. By using Oppizi’s online-to-offline marketing solutions, DiDi was not only able to substantially increase their brand awareness but easily convert customers in cities across Australia. Upon launching the campaign, Oppizi worked closely with the client to surpass the goals set for the campaign, and establish an efficient customer acquisition solution.
Oppizi is at the top and bottom of the acquisition funnel at the same time. You not only raise brand awareness but also convert well.
Douglas Toy, CMO Australia @ DiDi