How Your Business Can Unlock the Power of Door Tags
In a world that depends on digital technology’s power, offline marketing can be an excellent way to reach your target audience directly.
Offline marketing is an underrated marketing strategy that centers around promoting products and services outside of the digital realm, with this form of marketing including methods like print advertising, flyering, events, and promotional products.
While online marketing has become the dominant form of marketing, offline strategies consistently prove their power. Offline marketing can sometimes be more effective than its online counterpart. One study notes that 89% of people remember receiving a flyer, which is more than any other form of advertising.
For example, door tags – also known as door hangers – are a great way to directly reach an audience without using digital media.
What Are Door Tags?
Door tags are a versatile tool often used within a broader marketing plan. They are used for communicating short, concise messages, such as those of a political campaign or a local business, and are designed to be hung on a door handle. As such, door tags are effective in smaller, localized campaigns.
The goal of door tag marketing is straightforward: to attract the attention of potential customers. With 82% of consumers trusting print advertising more than any other method, door tags are undoubtedly worth the investment.
How Do Door Tags Work?
Door tag marketing campaigns aim to meet the audience at their front door. It is a promotional strategy that embraces personalization and customization and can be incredibly effective in client acquisition.
Here’s how door tag campaigns typically work:
- Identify the target audience: Before starting your campaign, you must understand your audience. At this stage, you must build an understanding of consumer behavior, demographics, and location.
- Research: A fundamental step in any marketing campaign is research. This step could include a market analysis, identifying industry trends, and looking into demographics for your chosen setting.
- Design: Once your target market is identified, it’s time to move on to the design phase. Designs can make or break a campaign, so creating something eye-catching and unique is key.
- Printing: This is likely to be the most expensive stage in creating your door tags; however, quality printing can have an enormous impact and is worth the investment.
- Distribution: You can either fulfill the distribution yourself or hire a company. You may consider looking into hiring volunteers. Various options are available – it’s about what works best for your brand and campaign!
- Tracking: Monitoring your distribution methods and the results provides you with the information required to better your strategy, as it shows whether your campaign was effective.
The Research Phase
Researching is an essential part of campaign development. Researching thoroughly places you at an advantage, as research forms a foundation for the advertising strategy.
At this stage of the planning process, you should be conducting market research to gather data on consumer behavior, preferences, and attitudes, as well as analyzing competitor activity and industry trends. Each of these metrics determines how your campaign will run, where it will take place, and who you will target. Moreover, with 76% of marketers testifying that they do not use behavioral data, this level of research will make your campaign stand out from your competitors.
In essence, offline advertising can be as targeted as online campaigns. Creating an eye-catching campaign will pique your audience’s interest – perhaps more so than through digital advertising.
How to Create an Impactful Design
Design plays a critical role in the delivery of a door hanger campaign. A well-designed flyer can capture the attention of your potential customers, communicate your message, and differentiate your business from your competitors.
When it comes to design, it’s important to consider whether you want to create your flyer or outsource design services. Generally, hiring design services costs more, but they may possess more experience in design. Either way, it’s essential to ensure that your design is high quality.
You should pay attention to typography, copy, imagery, and color, as these are the first things the audience will notice when looking at your flyer. The design must be created in a way that grabs attention, and it must align with your brand.
75% of consumers expect a consistent experience across multiple channels – therefore, you must consider how your design benefits the customer. One such way of doing this is by adding a QR code that links to your website; not only does this make transitioning offline to online easier for the customer, but it also benefits your business as it makes your campaign easier to track.
QR codes are currently rising in popularity; usage of mobile QR code scanners is projected to experience constant growth, reaching over 100 million users in the U.S. by 2025.
Regarding door tag marketing, distribution is a critical part of the process. To reach your target audience, you must choose a distribution strategy that maximizes your reach and subsequent impact.
How to Choose the Right Geographic Area
The perfect area depends on your target audience; this may be based on demographics, customer behaviors, and distance.
If your business has a physical location, like a brick-and-mortar store or an office, logic dictates that you should focus your campaign within the surrounding area, as this is where your potential clients are most likely to be based.
Consider focusing your campaign on neighborhoods in which your desired demographic resides – for example, if you’re targeting young adults, an area around a university campus may be better than a suburb.
Your research should pinpoint the best setting for your distribution campaign. This is not something you should rush; by taking the time to determine the right location, you can increase the impact of your marketing efforts and reach your target market with greater efficacy.
Distribution Services vs DIY Distribution
There are two main options regarding who will be distributing your door tags: you can either do it yourself/ use your team or hire a team to do it for you.
Doing it Yourself
Of course, doing it yourself/ using your team is the cheaper option, and it also allows you to have complete control over how your door tags are distributed. What’s more, if someone stops you with a question, you can give them an accurate answer.
Contrasting this is that distributing your door tags can take time, taking you away from what you do best. It also has the potential to be exhausting, especially if you’re doing it alone, so this is best done on a small scale.
In terms of choosing others to distribute your door tags for you, you can either pay people to do it for you or work with a contracting company.
Working with a contracting company can be a huge benefit as they have a lot of experience in managing successful flyer distribution campaigns. It is vital to ensure that you choose a professional and transparent contractor, as you do not want any problems to arise – this could alienate potential new customers.
At Oppizi, for example, we maintain a team of brand ambassadors that will distribute your flyers with a friendly and professional touch. Additionally, our technology allows you to track your campaign as it’s happening – flyer distribution has never been easier!
Compliance With Local Regulations
Laws and regulations differ across countries, states, and even cities, so knowing what rules apply to your area is critical. Otherwise, you could end up getting into trouble.
Some areas require special permits or need permission for certain types of distribution. One such example is that of the United Kingdom. In the United Kingdom, the 2005 Clean Neighbourhoods and Environment Act made it mandatory for those distributing leaflets by hand in the street to gain special permission. Rather handily, the UK Government has a search platform that tells you what permissions you need to gain.
Local and national regulations of this nature can be found around the globe, but you shouldn’t let this put you off. Yet, if this is something that concerns you, engaging with a distribution company can streamline the entire process.
Best Practices and Tips For Success
To achieve success with door tag distribution, follow these best practices:
- Design a stand-out and professional-looking door tag.
- Choose the right distribution location.
- Consider hiring a distribution service or ensure that you are compliant with regulations.
- Track and measure your campaign’s success.
- Use the experience gained to test and experiment for future campaigns.
If you keep these tips in mind and adapt your marketing strategy to elevate your results, you will surely achieve your marketing goals.
Door tags are an easy and affordable way to enhance your current marketing strategy. Distributing flyers in this manner can be a highly effective way to introduce your target audience to your brand, services, products, or events.
However, to be successful, it’s necessary to consider factors such as location, compliance with local regulations, and best practices. Each of these factors play an important role in the outcome of your campaign.